Tuesday, 12 January 2010

High Paying Keywords Tactics

I graduated from Edinburgh University then entered the wonderful world of web design, doing this as my occupation over the last 12 years I would like to share my findings.

Description
My mission, Is it possible to find out what google adwords pay the most? I've decided to research the topic and my findings so far show that many sites claiming that they know the most paid keywords are a hoax (usually the free ones). Read on for details.

Highest Paying Google AdSense Keywords Hoax
A friend sent me a list of supposedly highest paying keywords for contextual advertising. I wonder is this true or whether this is just a gimmick to make other people believe so... and me supporting the hype by reproducing it here? For your amusement the partial list is at the end of this article. (and don't be surprised if google actually serves you those ads matching those keywords.)
Assuming that whoever produced this list is correct, by looking at the data one can tell that NY and Chicago lawyers are willing to pay a lot of money to get a potential customer via online ads.

But can someone explain why mesothelioma is in the top rank? Is it because people are afraid to get it? Or is it because many people have it already?
Luckily Google doesn't allow porn ads, otherwise we would have been drowning in nasty ads, which probably would have had the highest click rate ever.

Here is a partial list:
$78.30 chicago personal injury lawyer
$73.01 chicago personal injury attorney
$69.17 lasik new york city
$64.27 new york personal injury lawyer
$64.17 new jersey car insurance
$63.10 new york personal injury attorney
$61.64 chicago personal injury lawyers
$61.17 mesothelioma lawyers
$60.74 atlanta personal injury lawyer
$60.29 new york personal injury lawyers
$59.00 lasik dallas
$58.68 new york personal injury lawyers
$58.38 miami personal injury attorney
$58.25 what is mesothelioma
$58.08 best equity loan
$57.95 lasik new york
$56.88 whole life insurance quote
$56.75 new york car insurance
[...]
$53.46 whole life insurance quotes
$53.42 car insurance in new jersey
$53.12 las vegas personal injury lawyer
$53.12 term life insurance quotes
$52.57 mesothelioma treatments
$52.41 equity loan rate
$51.78 equity loan
$51.50 new york personal injury lawyer
$51.29 equity loan rates
$51.15 fixed rate equity loan
$50.54 causes of mesothelioma
[...]
$45.33 los angeles botox
$45.07 new lasik
$44.86 fixed equity loan
$44.51 san diego personal injury attorney
$44.19 125 equity loans
$43.58 mesothelioma cases
$43.57 car insurance in new york
$42.97 equity refinance
$42.70 asbestos and mesothelioma
$42.52 auto insurance quote
[...]
$40.47 [cosmetic surgery los angeles]
$40.04 personal injury attorney atlanta
$39.67 car insurance california
$39.66 oregon personal injury lawyer
$39.43 auto insurance
$39.35 albany personal injury lawyer
$39.21 fixed equity loans
$39.11 personal injury lawyers
$38.84 ameriquest mortgage
$38.31 auto insurance quotes
$38.19 mortgage refinance
$38.17 lump sum settlement
$37.43 cause of mesothelioma
[...]
I wonder whether I should research topics about lawyers and mesothelioma.


My Findings.

Sticking any old keywords into your meta tag will do nothing, why. Well google and every search enginge will scan the page for word density “in short” how mant times does that word appear within a particular page, and how many time inbetween header tags.



Now your main objective should be to create a website first you have a passion for, that is rule one. Rule two is each page must be rich in content, the more the better.

However here is the secret Now it’s Important not to abuse this system but to use your head while developing the content of your page, there is absolutely no point in throwing in words that have nothing to do with your page, however if we put our thinking cap on we can implement high paying keywords that is indeed relevant to our content.

Example, say you have a website or a page within your website focusing on “baby names” well this word has a very low paying rate, something like 0.06 per click, whereas the word life insurance has a high paying rate of as much as 6.00 per click.

Now the word life insurance will not look out of place within your website. New parents are obviously looking for a name for their new born. So life insurance is also something they may wish to explore.So with a little thought you have just implemented the high paying word life insurance and more importantly you have made it relevant to your content.